Relationship Marketing Strategies in Banking Sector / Najlacnejšie knihy
Relationship Marketing Strategies in Banking Sector

Code: 06919200

Relationship Marketing Strategies in Banking Sector

by Jaskaran Singh Dhillon

The book is composition of thoughts & ideas for researchers on CRM in banking sector. This will be helpful in developing the relationship management strategies in financial sector in general and banking sector in particular.The bo ... more

74.80 €

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Book synopsis

The book is composition of thoughts & ideas for researchers on CRM in banking sector. This will be helpful in developing the relationship management strategies in financial sector in general and banking sector in particular.The book will also help in understanding the importance of service quality,satisfaction,trust,commitment and loyalty.Book will help in effecient and effective development of RM for adademicians, professional/practitioners,researchers,students and policymakers.

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