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Book synopsis

Today s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Realizing Business Model Innovation
• Subtitle: A Strategic Approach for Business Unit Managers
• Author: Martin Trapp
• Language: English
• Binding: Paperback
• Number of pages: 184
• EAN: 9783658050931
• ISBN: 3658050934
• ID: 02443827
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 280 g
• Dimensions: 150 × 211 × 17 mm
• Date of publishing: 06. February 2014

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