Code: 06748372
Combining seminal papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject. ... more
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Combining seminal papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
78.98 €
Collection points Bratislava a 2642 dalších
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