Code: 09406403
Qualitative Research Methods in Consumer Psychology
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in inti ... more
- Language:
English - Binding: Hardback
- Number of pages: 336
Publisher: Taylor & Francis Ltd, 2015
- More about this
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Book synopsis
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with thei
Book details
Book category Books in English Society & social sciences Psychology Psychological methodology
244.43 €
- Full title: Qualitative Research Methods in Consumer Psychology
- Subtitle: Ethnography and Culture
- Language: English
- Binding: Hardback
- Number of pages: 336
- EAN: 9781138023499
- ISBN: 9781138023499
- ID: 09406403
- Publisher: Taylor & Francis Ltd
- Weight: 810 g
- Dimensions: 229 × 152 × 23 mm
- Date of publishing: 01. September 2015
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