Qualitative Research Methods in Consumer Psychology / Najlacnejšie knihy
Qualitative Research Methods in Consumer Psychology

Code: 16020706

Qualitative Research Methods in Consumer Psychology

by Paul Hackett

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in inti ... more

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Book synopsis

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with thei

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Book category Books in English Society & social sciences Psychology Psychological theory & schools of thought

62.37 €

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