You might also like

More about Qualitative Methods in Business Research

• Book details
• Synopsis
• Trending among others

You get 185 loyalty points

Book synopsis

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: *Explores the challenges of working with qualitative data *Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: *The role of digital tools and social media, and how you can use them for data collection *3 new chapters on qualitative content analysis, visual research and publishing research. Praise for the 1st edition: 'Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report

Book details

Book category Books in English Reference, information & interdisciplinary subjects Research & information: general Research methods: general

• Full title: Qualitative Methods in Business Research
• Author: Paivi Eriksson, Anne Kovalainen
• Language: English
• Binding: Paperback
• Number of pages: 376
• EAN: 9781446273395
• ISBN: 1446273393
• ID: 09273206
• Publisher: SAGE Publications Ltd
• Weight: 624 g
• Dimensions: 172 × 242 × 21 mm
• Date of publishing: 26. November 2015

Trending among others

---

---

---