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Book synopsis

Designed for students, scholars and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. With hands-on exercises that researchers can practice and apply, the book leads readers step by step to develop qualitative researching skills in creative data collection, analysis and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Qualitative Consumer and Marketing Research
• Author: Eileen Fischer, Robert V. Kozinets, Russell W. Belk
• Language: English
• Binding: Hardback
• Number of pages: 240
• EAN: 9780857027665
• ISBN: 0857027662
• ID: 04741813
• Publisher: SAGE Publications Ltd
• Weight: 560 g
• Dimensions: 242 × 170 × 18 mm
• Date of publishing: 14. December 2012

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