Code: 04952352

QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

Name: QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
Brand: John Wiley & Sons Inc
SKU: 04952352
Price: 14.38 EUR
Availability: InStock

by Scott Stratten, Alison Kramer

Language: English
Binding: Hardback
Number of pages: 208
Publisher: John Wiley & Sons Inc, 2013
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More about QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground

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Book synopsis

Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today , and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

14.38 €

Full title: QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
Author: Scott Stratten, Alison Kramer
Language: English
Binding: Hardback
Number of pages: 208
EAN: 9781118732755
ISBN: 1118732758
ID: 04952352
Publisher: John Wiley & Sons Inc
Weight: 388 g
Dimensions: 185 × 137 × 17 mm
Date of publishing: 27. September 2013