Code: 12764050
Publicity kompakt
by Dominique Soulas de Russel, Daniele D'Ambrosio
Die Werbung ist eine der evolutionärsten Branchen in der heutigen Wirtschaft. Kaum eine andere Branche verändert sich durch neue Technologien und Innovationen so rasant wie die Werbung. Dieses Buch hilft Ihnen kompakt und leicht v ... more
- Language:
German - Binding: Paperback
- Number of pages: 170
Publisher: Wissenschaft & Praxis, 2008
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Book synopsis
Die Werbung ist eine der evolutionärsten Branchen in der heutigen Wirtschaft. Kaum eine andere Branche verändert sich durch neue Technologien und Innovationen so rasant wie die Werbung. Dieses Buch hilft Ihnen kompakt und leicht verständlich, den Themenbereich Werbung zu überblicken. Berufseinsteiger, erfahrene Praktiker und auch Bachelorstudenten der Fachbereiche BWL, Marketing und Kommunikation finden in diesem Buch eine nützliche Stütze. Dabei ist die besondere Praxisnähe zu erwähnen, die durch Beispiele und Übungsszenarien geschaffen wurde. Fragen Sie sich also nicht: "Warum sollte ich noch ein Buch über Werbung lesen?" Sondern fragen Sie sich: "Warum sollte ich es nicht lesen?"
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
32.18 €
- Full title: Publicity kompakt
- Author: Dominique Soulas de Russel, Daniele D'Ambrosio
- Language: German
- Binding: Paperback
- Number of pages: 170
- EAN: 9783896734853
- ISBN: 3896734857
- ID: 12764050
- Publisher: Wissenschaft & Praxis
- Weight: 345 g
- Dimensions: 215 × 152 × 18 mm
- Date of publishing: October 2008
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