Public Relations in Global Cultural Contexts / Najlacnejšie knihy
Public Relations in Global Cultural Contexts

Code: 06716527

Public Relations in Global Cultural Contexts

Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspec ... more

235.43 €


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Book synopsis

Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

235.43 €

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