Code: 32708315
Psychology of Advertising
by Bob M (Professor of Consumer Behavior in the Department of Marketing at the University of Groningen in the Netherlands) Fennis, Wolfgang (Emeritus Professor of Social Psychology at Utrecht University a
- Language:
English - Binding: Paperback
- Number of pages: 466
Publisher: Taylor & Francis Ltd, 2020
- More about this
59.32 €
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Book details
59.32 €
- Full title: Psychology of Advertising
- Author: Bob M (Professor of Consumer Behavior in the Department of Marketing at the University of Groningen in the Netherlands) Fennis, Wolfgang (Emeritus Professor of Social Psychology at Utrecht University a
- Language: English
- Binding: Paperback
- Number of pages: 466
- EAN: 9780367346393
- ISBN: 0367346397
- ID: 32708315
- Publisher: Taylor & Francis Ltd
- Weight: 844 g
- Dimensions: 174 × 246 × 30 mm
- Date of publishing: 08. October 2020
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