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Book synopsis

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

Book details

Book category Books in English Mathematics & science Chemistry

• Full title: Products and Process Innovation in the Food Industry
• Author: Klaus Günter Grunert, Bruce Traill
• Language: English
• Binding: Paperback
• Number of pages: 242
• EAN: 9781461284338
• ISBN: 1461284333
• ID: 06795657
• Publisher: Springer, Berlin
• Weight: 410 g
• Dimensions: 235 × 155 × 14 mm
• Date of publishing: 25. July 2012

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