Product Development for the Service Sector / Najlacnejšie knihy
Product Development for the Service Sector

Code: 05146847

Product Development for the Service Sector

by Robert G. Cooper

The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.

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Book synopsis

The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

49.58

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