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Book synopsis

For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. This book presents an operational procedure for the design of product configuration systems in industrial companies. It is based on the experience gained from more than forty product configuration projects in companies providing customers with tailored products and services.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Product Customization
• Author: Lars Hvam, Niels Henrik Mortensen, Jesper Riis
• Language: English
• Binding: Paperback
• Number of pages: 283
• EAN: 9783642090646
• ISBN: 3642090648
• ID: 01654003
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 452 g
• Dimensions: 238 × 177 × 16 mm
• Date of publishing: 15. October 2010

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