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Book synopsis

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
• Author: Jr. Hair, Elizabeth J. Wilson
• Language: English
• Binding: Paperback
• Number of pages: 304
• EAN: 9783319366913
• ISBN: 9783319366913
• ID: 15404175
• Publisher: Springer International Publishing AG
• Weight: 8191 g
• Dimensions: 279 × 210 × 19 mm
• Date of publishing: 22. October 2016

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