Code: 22527627
Principles of Marketing for a Digital Age
by Tracy L. Tuten
Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductor ... more
- Language:
English - Binding: Paperback
- Number of pages: 496
Publisher: SAGE Publications Ltd, 2019
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57.42 €
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Book synopsis
Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digita
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
57.42 €
- Full title: Principles of Marketing for a Digital Age
- Author: Tracy L. Tuten
- Language: English
- Binding: Paperback
- Number of pages: 496
- EAN: 9781526423344
- ISBN: 1526423340
- ID: 22527627
- Publisher: SAGE Publications Ltd
- Weight: 1074 g
- Dimensions: 236 × 192 × 24 mm
- Date of publishing: 20. December 2019
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