Code: 11305487
Principles of Advertising and IMC
by Tom Duncan
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. D ... more
- Language:
English - Binding: Hardback
- Number of pages: 774
Publisher: MCGRAW HILL BOOK CO, 2004
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250.88 €
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Book synopsis
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the
Book details
250.88 €
- Full title: Principles of Advertising and IMC
- Author: Tom Duncan
- Language: English
- Binding: Hardback
- Number of pages: 774
- EAN: 9780072537741
- ISBN: 0072537744
- ID: 11305487
- Publisher: MCGRAW HILL BOOK CO
- Date of publishing: January 2004
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