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Book synopsis

The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. Professor Schindler helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Pricing Strategies
• Subtitle: A Marketing Approach
• Author: Robert M. Schindler
• Language: English
• Binding: Hardback
• Number of pages: 416
• EAN: 9781412964746
• ISBN: 1412964741
• ID: 04787058
• Publisher: SAGE Publications Inc
• Weight: 836 g
• Dimensions: 237 × 191 × 24 mm
• Date of publishing: 07. December 2011

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