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Book synopsis

Integrating both theory and real world practices, this book advances the concepts in pricing and revenue management for services. It also discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation.

Book details

Book category Books in English Economics, finance, business & management Business & management Business studies: general

• Full title: Pricing and Revenue Management of Services
• Subtitle: A Strategic Approach
• Author: Irene C. L. Ng
• Language: English
• Binding: Hardback
• Number of pages: 208
• EAN: 9780415350778
• ISBN: 9780415350778
• ID: 06715212
• Publisher: Taylor & Francis Ltd
• Weight: 540 g
• Dimensions: 234 × 156 × 22 mm
• Date of publishing: 26. July 2007

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