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Book synopsis

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

Book details

Book category Books in English Economics, finance, business & management Economics Microeconomics

• Full title: Price is Wrong
• Subtitle: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
• Author: Sarah Maxwell
• Language: English
• Binding: Hardback
• Number of pages: 256
• EAN: 9780470139097
• ISBN: 0470139099
• ID: 04881386
• Publisher: John Wiley & Sons Inc
• Weight: 446 g
• Dimensions: 236 × 159 × 25 mm
• Date of publishing: 08. February 2008

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