Code: 10899986
Praferenzbasierte Segmentierung Von Fondskaufern
by Reinhard Schmidt
Reinhard Schmidt entwickelt am Beispiel von Investmentfonds einen Ansatz für eine verbesserte Kundenorientierung im Bankgeschäft. Grundlage ist eine Befragung von Bankkunden. Mittels präferenzbasierter Segmentierung identifiziert ... more
- Language:
German - Binding: Paperback
- Number of pages: 259
Publisher: Deutscher Universitätsverlag, 2006
- More about this
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Book synopsis
Reinhard Schmidt entwickelt am Beispiel von Investmentfonds einen Ansatz für eine verbesserte Kundenorientierung im Bankgeschäft. Grundlage ist eine Befragung von Bankkunden. Mittels präferenzbasierter Segmentierung identifiziert der Autor vier Kundentypen sowie deren Bedürfnisse. Darüber hinaus werden innovative Prognoseverfahren und Validitätsmessungen eingeführt.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Internationale Wirtschaft
99.16 €
- Full title: Praferenzbasierte Segmentierung Von Fondskaufern
- Subtitle: Verbesserung Der Kundenorientierung Im Fondsvertrieb
- Author: Reinhard Schmidt
- Language: German
- Binding: Paperback
- Number of pages: 259
- EAN: 9783835003583
- ISBN: 9783835003583
- ID: 10899986
- Publisher: Deutscher Universitätsverlag
- Weight: 386 g
- Dimensions: 210 × 148 × 17 mm
- Date of publishing: 25. April 2006
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