Code: 06712887
Pioneers in Marketing
by D.G. Brian Jones
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the ... more
- Language:
English - Binding: Hardback
- Number of pages: 210
Publisher: Taylor & Francis Ltd, 2011
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Book synopsis
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of mark
Book details
Book category Books in English Economics, finance, business & management Business & management International business
244.72 €
- Full title: Pioneers in Marketing
- Author: D.G. Brian Jones
- Language: English
- Binding: Hardback
- Number of pages: 210
- EAN: 9780415891936
- ISBN: 9780415891936
- ID: 06712887
- Publisher: Taylor & Francis Ltd
- Weight: 416 g
- Dimensions: 240 × 162 × 16 mm
- Date of publishing: 21. December 2011
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