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Book synopsis

A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products. Internationally relevant, this book is now available in Japanese!

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Full title: Pharmaceutical Marketing in the 21st Century
• Author: Mickey Smith
• Language: English
• Binding: Paperback
• EAN: 9780789002075
• ISBN: 9780789002075
• ID: 06712296
• Publisher: Taylor & Francis Inc
• Weight: 550 g
• Dimensions: 229 × 152 mm
• Date of publishing: 18. February 1997

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