Persuasive Imagery / Najlacnejšie knihy
Persuasive Imagery

Code: 09406536

Persuasive Imagery

by Linda M. Scott, Rajeev Batra

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing ... more

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Book synopsis

This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with

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Book category Books in English Society & social sciences Psychology Occupational & industrial psychology

68.59 €

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