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Book synopsis

You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn't) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more!

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Pay-Per-Click Search Engine Marketing Handbook
• Subtitle: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines
• Author: Eugene Mordkovich
• Language: English
• Binding: Paperback
• Number of pages: 202
• EAN: 9781411628175
• ISBN: 9781411628175
• ID: 08371813
• Publisher: Lulu.com
• Weight: 307 g
• Dimensions: 229 × 152 × 11 mm
• Date of publishing: 11. April 2005

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