Overview of the Public Relations Function / Najlacnejšie knihy
Overview of the Public Relations Function

Code: 01220013

Overview of the Public Relations Function

by Bowen

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations manage ... more

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Book synopsis

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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