Out of the Garden / Najlacnejšie knihy
Out of the Garden

Code: 04304821

Out of the Garden

by Stephen Kline

A detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Contemporary youngsters are catapulted into a fantastic and chaotic world of ... more

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Book synopsis

A detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Contemporary youngsters are catapulted into a fantastic and chaotic world of action toys thanks to the toy manufacturers' interest in animated TV.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

30.89 €

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