Organizational Cultures of Remembrance / Najlacnejšie knihy
Organizational Cultures of Remembrance

Code: 09153692

Organizational Cultures of Remembrance

by Daniel Mai

Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in a German automobile company from a cultural perspective. By dissecting ... more

201.70 €


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Book synopsis

Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance in a German automobile company from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this innovative study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.

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201.70 €

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