Code: 10039019
On Aesthetic and Cultural Issues in Pragmatic Translation
by Xiuwen Feng
This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts fo ... more
- Language:
English - Binding: Hardback
- Number of pages: 158
Publisher: Taylor & Francis Ltd, 2016
- More about this
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Book synopsis
This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthet
Book details
Book category Books in English Language linguistics Translation & interpretation
266.28 €
- Full title: On Aesthetic and Cultural Issues in Pragmatic Translation
- Author: Xiuwen Feng
- Language: English
- Binding: Hardback
- Number of pages: 158
- EAN: 9781138852310
- ISBN: 9781138852310
- ID: 10039019
- Publisher: Taylor & Francis Ltd
- Weight: 410 g
- Dimensions: 243 × 163 × 15 mm
- Date of publishing: 13. July 2016
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