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Book synopsis

Problemy obraza, imidzha i brenda strany v sovremennom mire aktivno obsuzhdajutsya kak nauchnym soobshhestvom, tak i politicheskoj jelitoj. Na osnove imidzha skladyvajutsya reputaciya, predstavlenie o gosudarstve, ocenka ego vnutrennej i vneshnej politiki. Pozitivnyj ili negativnyj mezhdunarodnyj obraz/imidzh Rossii igraet vazhnuju informacionno-vospitatel'nuju rol' dlya grazhdan strany, osobenno dlya podrastajushhego pokoleniya. Vopros ob imidzhe Rossii v Germanii yavlyaetsya chast'ju obshhej problemy otnosheniya k Rossii na Zapade, kotoryj mozhno rassmatrivat' i kak indikator dinamiki imidzha Rossii. Vazhnuju rol' v formirovanii imidzhevyh i reputacionnyh harakteristik igraet periodicheskaya pechat'. V arsenale zhurnalistov est' mnozhestvo sredstv i metodov vozdejstviya na massovogo chitatelya, osobenno veliki v jetom otnoshenii vozmozhnosti sovremennyh illjustrirovannyh zhurnalov. Nastoyashhee issledovanie posvyashheno izucheniju obraza Rossii v kontexte funkcionirovaniya nemeckih SMI na materiale special'nogo vypuska nemeckogo zhurnala federal'nogo centra politicheskogo obrazovaniya "Fluter", Thema: Russland.

Book details

• Full title: Obraz Rossii v sovremennyh SMI FRG
• Subtitle: Lozhka meda v bochke degtya
• Author: Alexandr Zlobin, Elena Tashkina
• Language: Russian
• Binding: Paperback
• Number of pages: 64
• EAN: 9783659930492
• ID: 14115411
• Publisher: LAP Lambert Academic Publishing
• Weight: 112 g
• Dimensions: 220 × 150 × 4 mm
• Published: 2016

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