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More about Nokia Case Study: How can Nokia maintain its market position in the mature European market?

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Book synopsis

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,5, Trinity College Dublin, 27 entries in the bibliography, language: English, abstract: This report gives an overview on what is happening on the mobile phone market today and analyses Nokia s market position in the mature European market. This report includes a brief introduction to Nokia followed by an environmental analysis, SWOT analysis and trend analysis of the company. Half way through the report you can find information about consumer behaviour, brand profile and segmentation. At the end, this report introduces the main competitors and analyzes the competitive market. Finally we try to make a conclusion of the topics discussed and attempt to give some possible answers to the question at hand.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Nokia Case Study: How can Nokia maintain its market position in the mature European market?
• Author: nonym
• Language: English
• Binding: Paperback
• Number of pages: 28
• EAN: 9783638765053
• ISBN: 3638765059
• ID: 01599707
• Publisher: Grin Verlag
• Weight: 56 g
• Dimensions: 210 × 148 × 4 mm
• Published: 2008

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