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Book synopsis

This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media.

Book details

Book category Books in English Language linguistics Translation & interpretation

• Full title: New Perspectives in Media Translation
• Subtitle: Transcreating in the Digital Age
• Author: Loukia Kostopoulou, Parthena Charalampidou
• Language: English
• Binding: Hardback
• Number of pages: 296
• EAN: 9783031628313
• ID: 46022534
• Publisher: Springer, Berlin
• Dimensions: 210 × 148 mm
• Date of publishing: 13. October 2024

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