Code: 02815918
New Perspectives in Marketing by Word-of-Mouth
by Emerald Group Publishing Limited
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand ... more
- Language:
English - Binding: Paperback
- Number of pages: 200
Publisher: Emerald Publishing Limited, 2015
- More about this
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Book synopsis
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
71.84 €
- Full title: New Perspectives in Marketing by Word-of-Mouth
- Author: Emerald Group Publishing Limited
- Language: English
- Binding: Paperback
- Number of pages: 200
- EAN: 9781785608193
- ISBN: 9781785608193
- ID: 02815918
- Publisher: Emerald Publishing Limited
- Weight: 340 g
- Dimensions: 167 × 240 × 11 mm
- Date of publishing: 21. October 2015
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