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Book synopsis

How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tactics fueling these companies' meteoric rise.

Book details

Book category Books in English Economics, finance, business & management Business & management Ownership & organization of enterprises

• Full title: New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
• Author: R Batra
• Language: English
• Binding: Hardback
• Number of pages: 320
• EAN: 9780071782890
• ISBN: 0071782893
• ID: 04481262
• Publisher: McGraw-Hill Education - Europe
• Weight: 662 g
• Dimensions: 233 × 151 × 31 mm
• Date of publishing: 16. July 2012

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