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Book synopsis

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: New Consumer Marketing - Managing a Living Demand System
• Author: Baker
• Language: English
• Binding: Hardback
• Number of pages: 218
• EAN: 9780470844823
• ISBN: 0470844825
• ID: 04084936
• Publisher: John Wiley & Sons Inc
• Weight: 452 g
• Dimensions: 233 × 154 × 18 mm
• Date of publishing: 27. June 2003

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