Code: 02743326
Nachhaltigkeits-Marketing-Management
by Christin Emrich
Kulturwandelbezogenes Nachhaltigkeits-Marketing-Management ist ein neues Konzept, mit netzwerkartigen Managementanforderungen bei Strategie, Realisation und Praxis. Es verlangt in den verschiedenen Unternehmensteilbereichen eine n ... more
- Language:
German - Binding: Paperback
- Number of pages: 556
Publisher: Walter de Gruyter, 2015
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45.39 €
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Book synopsis
Kulturwandelbezogenes Nachhaltigkeits-Marketing-Management ist ein neues Konzept, mit netzwerkartigen Managementanforderungen bei Strategie, Realisation und Praxis. Es verlangt in den verschiedenen Unternehmensteilbereichen eine neue strategische und operative Ausrichtung auf die Kulturwerte von Zielgruppen, die bisher vernachlässigt wurden. Praxisbezogen verdeutlichen Beispiele aus einem CSR-Wettbewerb die erzielbaren Wettbewerbsvorteile
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Betriebswirtschaft
45.39 €
- Full title: Nachhaltigkeits-Marketing-Management
- Subtitle: Konzept, Strategien, Beispiele
- Author: Christin Emrich
- Language: German
- Binding: Paperback
- Number of pages: 556
- EAN: 9783110376876
- ISBN: 3110376873
- ID: 02743326
- Publisher: Walter de Gruyter
- Weight: 875 g
- Dimensions: 244 × 170 × 29 mm
- Date of publishing: 25. September 2015
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