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Book synopsis

To make it in the music business, you need more than talent and luck: you also need to know how to market and promote yourself and manage your career. But the music industry is notoriously difficult to navigate: jobs are rarely advertised, and most artists and promoters operate as self-employed business. This book helps artists and aspiring music managers to understand this evolving global industry, explaining and analysing the role of self-promotion and entrepreneurialism that is the key to success.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: Music Entrepreneurship
• Author: DUMBRECK ALLAN
• Language: English
• Binding: Paperback
• Number of pages: 336
• EAN: 9781472525406
• ISBN: 9781472525406
• ID: 05365254
• Publisher: Bloomsbury Publishing
• Weight: 386 g
• Dimensions: 198 × 135 × 25 mm
• Date of publishing: 17. December 2015

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