Motives for Metaphor in Scientific and Technical Communication / Najlacnejšie knihy
Motives for Metaphor in Scientific and Technical Communication

Code: 06355854

Motives for Metaphor in Scientific and Technical Communication

by Timothy D. Giles

To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metapho ... more

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Book synopsis

To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.

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Book category Books in English Language Language: reference & general Writing & editing guides

211.13 €

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