Code: 04336031
Motivation in Open Innovation
by Robert, Motzek
Shorter product life cycles, high product flop rates and an increasing heterogeneity of consumer needs have recently put considerable pressure on the innovation activities of manufacturers. The collaboration with users in open inn ... more
- Language:
English - Binding: Paperback
- Number of pages: 92
Publisher: VDM Verlag Dr. Mueller E.K., 2007
- More about this
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Book synopsis
Shorter product life cycles, high product flop rates and an increasing heterogeneity of consumer needs have recently put considerable pressure on the innovation activities of manufacturers. The collaboration with users in open innovation processes has been
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
47.09 €
- Full title: Motivation in Open Innovation
- Author: Robert, Motzek
- Language: English
- Binding: Paperback
- Number of pages: 92
- EAN: 9783836409926
- ISBN: 3836409925
- ID: 04336031
- Publisher: VDM Verlag Dr. Mueller E.K.
- Weight: 159 g
- Dimensions: 244 × 170 × 5 mm
- Date of publishing: 22. March 2007
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