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Book synopsis

In these difficult times, financial institutions need to improve their position in the market and become better at coping with changing socio-economic factors. This means increasing revenue and reducing costs. There is only one way of achieving this and that is by becoming more agile. One of the best ways of doing this is by using more digitization. Financial services have traditionally been cautious regarding new innovation, but the world is changing and banks are becoming increasingly aware of the need to innovate in products, processes, organization, and business models. Mobile is the ideal enabler of such innovations and is impacting heavily on our society, from a personal, social, and business point of view. Recently we have witnessed a growing interest in the topic of mobile, not only in the consumer world but also within business organizations. This book analyzes the application of mobile to the world of financial institutions. It describes new products, processes, organizations and business models connected with the mobile. Most importantly it considers future developments and the possible use of mobile to help the transformation in products, processes, organizations and business models of financial institutions globally.

Book details

Book category Books in English Technology, engineering, agriculture Electronics & communications engineering Communications engineering / telecommunications

• Full title: Mobile Banking
• Subtitle: Evolution or Revolution?
• Author: Bernardo Nicoletti
• Language: English
• Binding: Hardback
• Number of pages: 209
• EAN: 9781137386557
• ISBN: 113738655X
• ID: 04771657
• Publisher: PALGRAVE MACMILLAN
• Weight: 404 g
• Dimensions: 219 × 144 × 18 mm
• Date of publishing: 15. August 2014

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