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Book synopsis

Kniga posvyashhena kul'turno-istoricheskomu analizu menedzhmenta i predstavlenij o denezhnoj sfere vremjon romana Je. Zolya i sovremennosti. Paradoxal'no, no bogatstvo instrumentariya predprinimatelya, geroya francuzskogo romanista-issledovatelya pereklikaetsya s soderzhaniem sovremennoj praktiki specialistov shirokogo spektra torgovo-jekonomicheskoj deyatel'nosti. Izuchenie slozhnyh vzaimootnoshenij negociantov razlichnoj napravlennosti pozvolyaet avtoru gluboko i sistemno issledovat' problemu otnosheniya obshhestva k denezhnym sredstvam i vozmozhnostyam vo vzaimorazvitii subjektov hozyajstvennoj deyatel'nosti. Osobyj interes avtora privlekajut proyavleniya prognosticheski celesoobraznyh iniciativ personazhej, organichno opredelyaemyh francuzskim romanistom v kontexte tekushhej praktiki razvitiya predpriyatiya. Dmitrij Rybakov podchjorkivaet vazhnuju vzaimosvyaz' osoznavaemogo i neosoznannogo opyta ljudej, lichnogo i korporativnogo, formirovanie nebyvalyh form i urovnej obshhestvennoj kommunikacii, dvizhenie informacii i mifotvorchestvo novyh vlastitelej publiki.

Book details

• Full title: Menedzhment i den'gi
• Subtitle: Ot romana Zolya k sovremennosti
• Author: Dmitrij Rybakov
• Language: Russian
• Binding: Paperback
• Number of pages: 84
• EAN: 9783659777776
• ID: 02867406
• Publisher: LAP Lambert Academic Publishing
• Weight: 143 g
• Dimensions: 220 × 150 × 5 mm
• Date of publishing: 29. November 2015

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