You might also like

More about Medialingvistika. Vvedenie

• Book details
• Synopsis
• Trending among others

You get 117 loyalty points

Book synopsis

Ya vizhu medialingvistiku kak subdisciplinu yazykoznaniya, no immanentno svyazannuju s mediavedeniem i kul'turologiej. Takim obrazom, jeto proekt mezhdisciplinarnyj, polimetodologicheskij, otchetlivo otkrytyj na mnozhestvennost' issledovatel'skih putej. Takoe otnoshenie sleduet iz polisemichnosti, mnogomernosti, dazhe gibridnosti sovremennogo kul'turno-kommunikacionnogo pejzazha. Polifonichnost' medijnoj kommunikacii estestvennym obrazom trebuet polifonichnosti issledovatel'skih procedur. Ya rassmatrivaju yazyk ne tol'ko kak znakovuju sistemu (lexikon vmeste s grammatikoj), no prezhde vsego kak jelement kognitivnyh struktur, funkcionirovanie kotoryh zavisit ot vneshnih kontextov, v osobennosti kul'tury, a segodnya - prezhde vsego kul'tury medijnoj. Issleduya yazykovoj sloj medijnogo soobshheniya, nuzhno vsegda rassmatrivat' ego v kontexte priznakov, harakternyh dlya dannogo SMI, a takzhe v otnoshenii s drugimi semioticheskimi sistemami, sostavlyajushhimi znacheniya konkretnogo texta. Poskol'ku kazhdoe SMI predstavlyaet yazykovoe soderzhanie harakternym dlya sebya, a tochnee dlya predstavlyaemoj ideologii, sposobom.

Book details

• Full title: Medialingvistika. Vvedenie
• Author: Boguslav Skovronek
• Language: Russian
• Binding: Paperback
• Number of pages: 260
• EAN: 9783659705229
• ID: 09375495
• Publisher: LAP Lambert Academic Publishing
• Weight: 400 g
• Dimensions: 220 × 150 × 16 mm
• Date of publishing: 12. June 2015

Trending among others

---

---

---