You might also like

More about Media, Organizations and Identity

• Book details
• Synopsis
• Trending among others

You get 154 loyalty points

Book synopsis

This volume fills a significant gap in the current understanding of the relationship between media and organizations, by looking at three dimensions of their interplay: (1) how the media industry changes through the use of new technologies (Media as Business), (2) how organizational identity is re-shaped by the media (Media in business) and (3) how business logic penetrates broader socio-cultural identities through press, television and new technologies (Business in the media). Drawing on a variety of disciplines, from organizational theory and corporate communication to branding, sociology and cultural studies, the volume proposes a novel, interdisciplinary approach to the media-business interplay and offers a much-needed account on the contemporary configurations of organizational identity under conditions of mediated visibility.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Media, Organizations and Identity
• Author: Lilie Chouliaraki
• Language: English
• Binding: Hardback
• Number of pages: 214
• EAN: 9780230515512
• ISBN: 0230515517
• ID: 04554686
• Publisher: Palgrave Macmillan
• Weight: 396 g
• Dimensions: 216 × 140 × 18 mm
• Date of publishing: 09. December 2009

Trending among others

---

---

---