Media, Organizations and Identity / Najlacnejšie knihy
Media, Organizations and Identity

Code: 02966453

Media, Organizations and Identity

by Lilie Chouliaraki, M. Morsing

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between me ... more

61.28 €


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Book synopsis

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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61.28 €

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