Code: 09401512
Media Management
by Wilson Lowrey
Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinkin ... more
- Language:
English - Binding: Paperback
- Number of pages: 416
Publisher: Taylor & Francis Ltd, 2015
- More about this
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Book synopsis
Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-
Book details
Book category Books in English Society & social sciences Society & culture: general Media studies
117.20 €
- Full title: Media Management
- Subtitle: A Casebook Approach
- Author: Wilson Lowrey
- Language: English
- Binding: Paperback
- Number of pages: 416
- EAN: 9781138901025
- ISBN: 9781138901025
- ID: 09401512
- Publisher: Taylor & Francis Ltd
- Weight: 616 g
- Dimensions: 232 × 153 × 26 mm
- Date of publishing: 22. August 2015
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