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Book synopsis

It is self-evident that media planning and buying cannot continue to use the methods, systems and technologies that were developed in the 1970's and 1980's. While they are comfortable and are the current currency in media allocation they are as obsolete as

Book details

• Full title: Media Generations: Media Allocation In A Consumer-Controlled Marketplace
• Author: Martin P Block Ph D, Ph D Don E Schultz
• Language: English
• Binding: Paperback
• Number of pages: 142
• EAN: 9780981941516
• ISBN: 0981941516
• ID: 16874778
• Publisher: Prosper Business Development Corporation
• Weight: 199 g
• Dimensions: 229 × 152 × 8 mm
• Date of publishing: 06. February 2009

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