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Book synopsis

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.

Book details

Book category Books in English Society & social sciences Society & culture: general Media studies

• Full title: Media Economy
• Author: Alan B Albarran
• Language: English
• Binding: Paperback
• Number of pages: 210
• EAN: 9781138886087
• ISBN: 1138886084
• ID: 02987305
• Publisher: Taylor & Francis Ltd
• Weight: 328 g
• Dimensions: 229 × 154 × 12 mm
• Date of publishing: 17. August 2016

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