Code: 11042557
Media Economics
by Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through ... more
- Language:
English - Binding: Hardback
- Number of pages: 312
Publisher: Taylor & Francis Ltd, 2015
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Book synopsis
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topi
Book details
233.68 €
- Full title: Media Economics
- Subtitle: Theory and Practice
- Author: Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco
- Language: English
- Binding: Hardback
- Number of pages: 312
- EAN: 9781138834255
- ISBN: 1138834254
- ID: 11042557
- Publisher: Taylor & Francis Ltd
- Weight: 566 g
- Dimensions: 229 × 152 × 25 mm
- Date of publishing: 01. July 2015
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