Code: 25371691
Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based o ... more
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Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classif
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
91.98 €
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