Measurement in Marketing / Najlacnejšie knihy
Measurement in Marketing

Code: 25371691

Measurement in Marketing

by Bert Weijters

Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based o ... more

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Book synopsis

Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classif

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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