Code: 18704751

Meaning-Making and Political Campaign Advertising

Name: Meaning-Making and Political Campaign Advertising
Brand: De Gruyter
SKU: 18704751
Price: 124.54 EUR
Availability: InStock

by Dorothea Horst

Language: English
Binding: Hardback
Number of pages: 246
Publisher: De Gruyter, 2018
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Book synopsis

Current research on multimodal and audiovisual metaphor has paid little attention to the media character of audiovisual images. Here is where the book develops an alternative position. Exploring the role of metaphor and metonymy in German and Polish campaign commercials, it provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity. It thereby challenges the dichotomy of political message and media effect.

Book details

124.54 €

Full title: Meaning-Making and Political Campaign Advertising
Subtitle: A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity. Dissertationsschrift
Author: Dorothea Horst
Language: English
Binding: Hardback
Number of pages: 246
EAN: 9783110574470
ISBN: 3110574470
ID: 18704751
Publisher: De Gruyter
Weight: 587 g
Dimensions: 230 × 155 × 22 mm
Date of publishing: 22. October 2018